Loren Cocking is a seasoned sales and business development professional with more than 30 years' experience across the automotive, construction, building supply and industrial equipment sectors. He has built a strong reputation for driving revenue growth, expanding market share and cultivating long-term client relationships through strategic account management and effective B2B negotiation.

Throughout his career, Loren has held key sales leadership roles, consistently delivering results through a blend of technical product expertise and a relationship-focussed approach. His deep knowledge of the automotive industry is complemented by his hands-on experience and a genuine passion for performance and collector vehicles.

Beyond his professional work, Loren is widely known within the British Columbia automotive enthusiast community. He has served as a Past President of the BC Corvette Club (BCCC), Club Secretary and Executive Director for the BC Hot Rod Association (BCHRA), and is currently a Director for the Specialty Vehicle Association of BC (BCHRA). He's also the BCCC's club liaison with the National Association of Automobile Clubs of Canada (NAACC) and periodically serves as a Judge at NAACC affiliated International Concours events. Loren's interest in these organizations extends beyond normal Club activities to include advocacy for the hobby itself, defending the interests of the car community against unfavourable legislation, and the promotion and preservation of our country's automotive history.  A huge fan of automotive documentation, Loren has an extensive library of hardcover books that cover everything from the Classics (Auburns, Cords & Duesenberg's amongst others), to Hot Rods, Gassers and Drag Cars - along with American auto manufacturers from the 'teens through the 70's.  His personal collection of cars is wide and eclectic and, while he's got more cars than any one man needs, he doesn't have as many as he might like!

Recognized for his strengths in sales strategy, relationship-building and community leadership, Loren brings a unique blend of professionalism, expertise, and passionate engagement to everything he does. If you think that your business might benefit from new, top-notch representation, please reach out for a confidential conversation.  At Cocking Sales and Consulting we're "the dynamic link between growing businesses and their customers" - and we value your business as you do!